Introduction
Maximídia is an insurance brokerage for personal accidents with over 20 years of experience. With a completely analog telemarketing model inserted into a fully digital world, they made the decision that the time for transformation had come.
The challenge
To start this new phase of the company, the challenge was to develop a website that could encompass the experience and weight of the brand in the market while its identity and visual communication adjusted to reach a younger audience.
Insert Maximídia into the digital environment, allowing, through the website, the use of resources from this environment by the company;
Complete design using Figma;
Complete development using ReactJS+NextJS and WordPress as a Headless CMS;
The solution
Only 17% of the national population has life insurance, according to the National Federation of Private Pension and Life (FenaPrevi, 2022);
A growth of just over 23% was recorded in the search for and acquisition of these insurances during the year 2022;
The average age of the company's clients was 40 years;
The age group with the highest risk of accidents, according to statistics from DATASUS (2019), is between 20 and 30;
The increase in this demand is directly related to the development of new markets and the lack of adequate protection. Also, with access to information, more and more young people are becoming interested in ensuring greater health care.
Simplifying the visual presentation of the built map and exemplifying the strategy:
As the company operates through the call center to offer products to customers and convert new ones, at this initial moment the intention is to continue using this structure, but in a more digital way: inserting digital contacts, such as via WhatsApp, and also giving the user the option of whether they want to receive a call or if they want to make one themselves.
Simplifying the visual presentation of the built map and exemplifying the strategy:
As the company operates through the call center to offer products to customers and convert new ones, at this initial moment the intention is to continue using this structure, but in a more digital way: inserting digital contacts, such as via WhatsApp, and also giving the user the option of whether they want to receive a call or if they themselves wish to make one.
The company needed a refresh of its identity. Points for change involving design research were raised, such as changing from red, which heightens the feeling of urgency and danger, especially when discussing personal accident risks, and replacing it with a low-contrast and unsaturated green, highlighting a sense of safety, comfort, and lightness when addressing sensitive topics.
Summary
Maximídia Institutional Site
User experience and interface design using Figma, full development using ReactJS, NextJS, and WordPress as a Headless CMS.
