Blog Slang

Slang is a platform for learning professional and specialized English that uses a data-driven approach as the program's operation. Initiated as a project by students from the Massachusetts Institute of Technology and now spread across the USA and Latin America.

The project presented here, with high-fidelity prototyping, utilized knowledge in UI/UX design and CRO concepts for better performance and usability.

The layout design followed the system presented by Slang's branding, and the illustrations included in the project are for illustrative purposes and provided by the company.

• Develop an SEO-optimized blog with the aim of making it widely known through keyword search strategies;